Turn the cameras you already own into a second set of eyes.
Apex is being built to help retail teams catch suspicious patterns sooner, build cleaner incident records, and document loss — as a quiet layer on top of your existing CCTV.
Retail theft is everywhere. The tools to catch it haven't kept up.
Most stores already have cameras. What they don't have is enough eyes on those cameras at the right moment — or a clean way to document what happened afterward.
No one can watch every camera
One clerk, eight feeds, a busy floor. Theft happens in the seconds nobody is looking.
Patterns get noticed too late
By the time staff connect the dots, the same person has already been in three times.
Incident reports take forever
Scrubbing footage, writing summaries, exporting clips. It eats hours of a manager's week.
Repeat offenders go undocumented
Without a clean record, insurance claims, police reports, and bans are harder to defend.
A second set of eyes on the cameras you already run.
Apex is being designed as a quiet layer on top of existing CCTV — flagging risk, organizing incidents, and giving managers a clearer record of what actually happened.
Suspicious movement patterns
Lingering, returning, blocking sightlines. Apex is designed to look for behavior over time — not just bodies in frame — and surface the moments worth a second look.
High-risk object interactions
Mark which products and shelves matter most. Apex pays closer attention to those zones.
Store-zone awareness
Define entrances, displays, fitting rooms, and blind spots. Each gets its own risk profile.
Incident summaries, on tap
Auto-drafted summaries for every flagged event — time, zone, confidence, and a clip reference.
Faster footage review
Skip straight to the moments that matter instead of scrubbing through hours of feed.
Cleaner records to share
Export-ready documentation for management, insurance, or police reporting workflows.
Three steps. No new hardware required.
The MVP is being designed around the cameras and footage stores already use day-to-day.
Connect existing CCTV
Point Apex at your current camera feeds or upload recorded footage. No new hardware purchases.
01Define your store zones
Mark the entrance, the high-theft displays, the blind spots. Apex tunes its attention around them.
02Review alerts & summaries
See risk scores, watch the relevant clip, and export an incident summary in a few clicks.
03Designed for stores with products on the floor.
Apex is being shaped first around the operators who feel theft most directly — independent and small-format retail. Larger multi-location workflows are on the roadmap.
Independent stores
Owner-operators who can't staff a dedicated security person but still need a record of every incident.
Apparel & boutique
Fitting rooms, tag-swap patterns, and high-touch displays — places where small losses add up fast.
Electronics shops
High-ticket items, small footprint, and a real need for clean evidence after every flagged event.
Convenience & corner stores
Late-night shifts, a single clerk on the floor, and a constant stream of foot traffic to keep up with.
High-theft product zones
Spirits, fragrance, infant formula, accessories — define them as zones and let Apex watch closer.
Multi-location operators
Cross-store dashboards and shared incident records are on the roadmap once the single-store MVP lands.
What the working surface is shaping up to look like.
A static preview of the direction we're prototyping — a single console for live risk, recent incidents, and zone-level review. It's not a live product; it's where we're heading.
Help us shape the MVP — and get early access in return.
We're looking for retail operators willing to share what theft actually looks like in their store, sit through a couple of feedback calls, and try early workflows as they ship.
- No commitment to deploy. We're at the conversation stage.
- Free during the pilot — pricing comes later, with your input.
- Direct line to the founder building this. Not a support queue.
- Your feedback shapes what v0.1 actually does.
Honest answers, while we're still building.
If something here doesn't match what you'd need from the pilot, tell us — that's the point.
Does Apex require new cameras?
Is Apex available today?
Is this replacing security guards or staff judgment?
Can it generate police reports?
What kind of stores is this for?
How does the early pilot work?
The cameras are already there. Let's make them count.
Join the pilot list and help shape what retail loss prevention should actually feel like.